Wendy Zook, Frederick MD family photographer + advocate shares about what inspired her new branding + website designed by Bouyant Marketing

When you have new dreams, you’ve got to dress them up a bit and give them a big moment to explode into the world. Honestly, that’s kind of how it felt to talk about the future of my business (and of me) with Emilie of Buoyant Marketing this year as we prepared to create a […]

Behind the Scenes

September 24, 2020

A new look for an exciting future: My New Website and Branding from Buoyant Marketing

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Client Experience with Wendy Zook

If there’s one area of my family photography business that I’m most proud of finessing this year it’s my client workflow. And, how I take care of my clients for every session through my client experience. Some of this needs to be credited to Amanda Hedgepeth — not only for mentoring me at the beginning […]

Behind the Scenes, Business

September 18, 2020

Start to Finish: The Entire Photography Client Experience with Wendy Zook

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Wendy Zook standing in a field of wildflowers

I am a Type Two — known as The Helper. They’re known to be considerate, selfless, generous. They’re also known to be needy, self-destructive, fearful of being unloved or unwanted. There are so many moments when a friend will say, “Oh, that is SO Type Two of you!”

Behind the Scenes

July 20, 2020

Helpful to a Fault: Being an Enneagram Two in Life and Business

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There’s a great myth that photography is essentially just a person with a good camera and the good camera does all the work. It’s just not true. The hours before and after a photo session are filled with communicating, assisting, editing, delivering and just general creating in a workspace. These are the items that make the many steps and many behind-the-scenes moments easier and better for me and my clients.

Behind the Scenes

June 10, 2020

My Photography Must-Haves: The Tools That Inspire, Assist and Improve My Photography

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I love finding new locations and secret (or not-so-secret) spots to capture my family, your family or just the view itself.

Behind the Scenes

May 20, 2020

Location, Location, Location: My favorite local spots for photo sessions & inspiring views

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Every year, it’s important to me that I do at least one educational opportunity to help me become an even better photographer and to better take care of my clients. This year, I almost didn’t do any official workshops or classes. And then, in the last quarter, I saw a super-limited opportunity for Skype Mentorships with my #1 photographer inspiration, Amanda Hedgepeth.

Behind the Scenes

January 6, 2020

Lessons Learned & Dreams Dreamed: Photography Mentorship with Outer Banks Photographer Amanda Hedgepeth

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Believe me — if I never had to think about pricing or raising my prices, my behind-the-scenes world with Wendy Zook Photography would be SO much easier and happier. It’s not the most enjoyable part of running my business, but it is the essential part to me being able to continue to run my business and pay for expenses.

Behind the Scenes

January 3, 2020

What It Costs and What You’re Buying: How a Photographer Factors Their Pricing

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I’ve been so blessed with a beautiful, crazy, busy 2019 in my business and I have zero regrets or complaints about that. I do, however, want to make sure that I’m always keeping my time between all of the things I love — family, hobbies, work — balanced.

Behind the Scenes

January 1, 2020

Setting Boundaries and Keeping My Time Sacred: Office Hours & Limits for 2020

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Every year in my photography business has brought me something — some lesson, some feeling, some major accomplishment. In some years, it is a year of learning. Some years have been times of growth.

Behind the Scenes, Business

December 30, 2019

What a Year! Reflecting on 2019 for Wendy Zook Photography

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I spend a lot of time in my little corner of the basement where my office lies. It started out as a slightly-cluttered, cold, disorganized space and it is now a nook that makes me happy. The systems I’ve put in place to not only work well but enjoy working there have been invaluable in […]

Behind the Scenes

November 22, 2019

Keeping Organized: My Favorite Items in the Office for My Photography Business

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