A newsletter is one of the most important things I’ve added to my behind-the-scenes of my business. It’s almost like a monthly check-in for me — What do I want to work on this month? What holidays or special events are coming up? What do my clients need during this time of year?
It also lets my newsletter subscribers know about upcoming promotions, dates for photo sessions, new changes to my business (like changing my workflow or adding a print shop). My newsletter is also a place where I share tips with subscribers — like how to choose outfits for family photo sessions or how to choose a location for engagement photo sessions.
My favorite part of newsletters is when I get to share details from our personal world — birthdays, World Down Syndrome Day, adventures and days off and things that let you know who I am when I am away from the camera.
I know we all get a lot of emails, so I try to keep my newsletters extremely limited. At *most*, you’ll get two newsletters a month. Usually, it’s just one time!
My newsletter is going to be the first place (after my growing waitlist) where I announce when I’ll be officially reopening for photos, so it’s a good thing to keep an eye on. I’ve even held a couple of contests through my newsletters for print credits and more prizes!
If you’d like to join the WZP newsletter, it just takes a few seconds and you can do it right HERE! I look forward to keeping in touch with you!
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